Here’s an example of a double opt-in in action from the Twilio SendGrid blog : Once they’ve completed this action, they are on your mailing list. Using a double opt-in ensures that subscribers consent to receive your emails by sending them a confirmation or welcome email that requires action, usually in the form of a check box or link agreeing to terms. Verifying recipient registration and opt-in is crucial to building a healthy, sustainable email list. It may not be the easiest or fastest way to grow your list and audience, but it is by far the most effective.įor more on how to grow your email list organically and spammy email, check out our article, Grow Your Email List Like You Make New Friends. That’s why organically building your email list is in your best interest long term. You want an email list of folks interested in receiving your emails to ensure engagement. Scraping emails or using a robot to collect emails-known as email harvesting-puts you squarely into the spam folder, so don’t ever do it.Sharing or using a shared list with a partner.Renting, purchasing, or co-registering an email from a third party.Build your own email listĮmail content is vital for communicating important information to stakeholders, providing shipping confirmations or security alerts, etc., but it can’t help your recipients if the emails never make it to their inboxes or go to an unengaged audience. Be compliant with Internet privacy laws.Avoid deny lists and monitor your reputation.Look for tips regarding how to do the following: In this post, we’ll cover some of our best advice to ensure your messages avoid spam filters and get delivered to your recipients. That’s where we come in! We’re here to help you get back into the inbox and avoid the spam folder altogether. How to keep your emails out of spam and in the inboxĮven the most seasoned email marketers experience email delivery issues-it happens all the time. But there are a few tried-and-true tricks to help you land back in the inbox in no time. You can accidentally end up in the email spam folder for several reasons, from your email list health to your authentication status. Learning how to stop emails from going to spam is an art and science, and we enjoy both aspects.Įmail deliverability is not an exact science, which can be frustrating for senders of all types. Some emails deserve to go to spam-others don’t. Tired of your legitimate emails landing in the spam folder? We can help.
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